Jobs That You Can Pursue with a Marketing Degree

Harsh
4 min readApr 23, 2021

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Original Image from Marwadi University

Marketing grads have their doorways open to limitless job opportunities to build a promising career. Some of the best marketing jobs are social media specialist, market research analyst, brand manager, marketing assistant and PR representative. Get to know about these jobs in detail, right here.

Marketing proffers grads with exciting job opportunities in the domain. If you are exploring a career that empowers you to work creatively, is interesting, and gives professional gains as well, then here’s a piece of advice for you — go for marketing!

Marketing is one such widespread field that gets the credit of creating new careers more than almost any other field. Marketing jobs that were not in existence some years ago are a hot market now.

Think of social media one did not need a dedicated employee to manage their social media accounts a decade ago, but that’s no longer the case at present!

A plethora of job opportunities are open to marketing grads. From public relation, market research to social media, one can choose a path that interests them the most. The marketing field brings exceptional career opportunities to the table, but the mystery is, which marketing job role you find yourself working in?

Let’s explore some best job possibilities to help you find out the perfect one for you!

Brand/Product Manager

Before ending up with the role of brand manager, aspirants begin their careers working as market research analysts or marketing assistants. It’s a brand manager’s responsibility to make sure that the audience identifies the brand and hold a positive perception of the brand. They have to carry out market research to observe results and project future trends.

Brand managers will require to design and manage the strategies of the marketing campaign and check how effective the campaign has been. If you are persuasive, possess presentation and analytical skills, then this role is the most ideal.

Public Relations Representative

Public relation industry focuses on helping the client build and sustain a good relationship with the public. As a public relation representative, you need to understand the audience and decide the type of communication required to influence the whole demographic.

PR entirely depends upon written journalism and media initiatives to build a good brand perception in the public eyes. The skills preferred for a PR representative are effectual written skills, public speaking, event skills to organize publicity events or conferences and friendly nature to build rapports.

Marketing Research Analyst

To prosper in the market and deliver to changing consumer expectations from time to time, one needs insights. That’s the reason market research analysts are the most sought-after professionals as they observe results and predict trends for the future. Good research abilities and analytical skills are valued for this role.

Market research analyst plan and conduct research on their new products/services, modified ones, advertising themes etc., by using questionnaires or analytic tools. To collect, organize and interpret data, analysts use software and statistical tools and then present their findings.

Social Media Specialist

Well, I don’t even have to state it, but yes, social media is the modern sweet spot for every brand. The social media platforms like Facebook, Instagram, YouTube and LinkedIn help brands build connections with their audience through interactive and engaging campaigns.

Social media specialists are required to design interactive and meaningful campaigns. They know in and out about the platform and are conscious of which trends they must follow. They also collect data to discover the effect of efforts and collect information on users’ demographics and preferences.

Marketing Assistants

You can get the idea of real marketing by operating as a marketing assistant. Marketing professionals recruit graduates as assistants to support them in routine tasks and events. Marketing aspirants with organizational abilities, writing and editing skills are favourable for this role.

As a marketing assistant, you’ll witness the marketing system of the corporate. With that, you’ll decipher ways in which you will be able to contribute to up the process. Plus, after gaining a good amount of experience in this role, you can look for more leading roles like brand managers.

So, these were some of the best job opportunities you can successfully land with a marketing degree. However, you have to make sure that the institute you study marketing from is the best and most reliable.

Earn an MBA in Marketing Degree from the recent best; a NAAC A+ certified Marwadi University. You can work in any of the marketing job roles you fancy after completing an MBA in marketing.

At MU, they educate students using a hands-on learning approach and make them industry-ready. Plus, you get excellent placement opportunities from the university. MU aspires to create successful future marketers through its improved education.

Get ready to live an exciting career in the realm of marketing!

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Harsh

An avid writer that writes on anything that comes into his mind.